OUTBOX is a unique seminar designed specifically for fine artists interested in developing their online presence and promoting their work in a professional and efficient way.
OUTBOX covers the following topics:
The purpose and production of takeaway cards and branding.
How to create a well-designed artist takeaway.
INSTAGRAM FOR ARTISTS:
Why is it important?
How to create compelling Instagram captions and how to use hashtags effectively.
What and when to post on Instagram.
Tips to make Instagram work for you!
Creating specific website designs for fine artists.
What features are important for viewer navigation for your clients, industry and galleries.
What content and features should and should NOT be on your website.
Why have one?
What to put in your newsletter.
How often to send your newsletter.
Strategies for more sign-ups.
ABOUT THE INSTRUCTOR:
The seminar is led by international artist consultant Pennylane Shen. Owner of Dazed and Confucius Pennylane advises artists around the globe on professional development and the gallery industry.